Pure Reality Illustrating Constant Evil also known as P.R.I.C.E. is a rapper, producer and audio engineer from Connecticut who focuses his lyrics on themes typical of raw street-smart lifestyle including violence, crime, drug culture, hardship & poverty. He is the founder of the independent music label known as Doom Bap Recordings which features album releases and collaborations with various artists. He is also known to be the pioneer and originator of the genre known as "Doom Bap" and is the frontman of the american hardcore hip hop trio known as Troubled Goons.